The story of how Beautiful People came about:

Beautiful People started as a programme under Beyond Social Services in 2006. With just three volunteer champions, we organized various activities such as jewelry-making and make-up classes with teenage girls at risk.  It soon became evident that the relationships and community that was being built, was more important than the programme.

Beautiful People started with a focus on girls, stemming from the belief that as future mothers, they have the power to create new possibilities for the next generation.

In 2009, working with our partner homes, the Pertapis Centre for Women and Girls, and AG Home, we launched our flagship programme ‘My Beautiful Life’, a structured mentoring programme that takes Big Sisters and Little Sisters through facilitated big group and small group discussions on topics such as self-awareness, self-esteem, building social networks, setting goals as well as conflict and stress management.

We started the Beautiful People Family in 2011, in keeping with our purpose of nurturing long-term relationships that support the Little Sisters through key transitions, especially after their discharge from the residential rehabilitation homes back into their families and the community.

2012 was the start of a new stage of growth for Beautiful People, as we expanded our network of partners to include The Tent and Gracehaven. This was followed by our receipt of the National Volunteer & Philanthropy Centre’s President Award for Volunteerism (Informal Group Category) in 2013.

Over the next two years, we brought our mentoring model to new areas, including at the workplace (Good Work!), inside prisons (Free for Good), into the homes of our young mums (Baby Reader) and even overseas (GLOW). In 2015, Beautiful People came out from under the wings of its parent organisation, Beyond Social Services, to become its own legal entity, Beautiful People Sg Ltd.

2016 saw yet another significant milestone, with the launch of our first boys’ programme, “Heroes’ Journey”. This signifies a revisiting of our fundamentals, whereby as a family, we believe we need to engage the fathers, brothers, husbands to be part of the solution to repair and restore broken relationships and hurts. It is equally important to nurture boys who will grow up into supportive brothers who care for their sisters, responsible fathers who take care of their families, courageous men who make a stand for the women in their lives.